BUILTTORANK DIAGNOSTIC / No. 001

Is your site invisible to Google?

Five two-minute checks that reveal whether Google — and the AI crawlers reading the web for it — can actually see your site.

The 5 checks

  1. 01The view-source test
  2. 02The Googlebot render test
  3. 03The share test
  4. 04The URL test
  5. 05The Google reality check

Check 01 / 05

01The view-source test

Why it matters: if your text isn't in the raw HTML, search and AI crawlers may never read it.

  1. Open your site in Chrome.
  2. Press Ctrl+U (Mac: Cmd+Option+U).
  3. Press Ctrl+F and search for a sentence from your homepage.

Did you find your actual text in the HTML?

Pass ✓

Your homepage copy exists in the raw HTML.

Fail ✕

Your content doesn't exist until JavaScript runs. Google indexes JS-heavy pages ~9x slower — and AI crawlers never see them.

Check 02 / 05

02The Googlebot render test

Why it matters: Googlebot has to render your page like a browser before it can index what's on it.

  1. Open Google's free Rich Results Test at search.google.com/test/rich-results.
  2. Paste your URL and run it.
  3. Click "View tested page."
  4. Search the rendered HTML for your homepage text.

Already have Search Console? URL Inspection → Test Live URL does the same job.

No Search Console at all? Add it to your fail pile — you're flying blind. The fix roadmap below gets you set up in 10 minutes.

Does your real content appear in what Googlebot rendered?

Pass ✓

Googlebot renders the same content a visitor sees.

Fail ✕

Google is indexing a blank shell, not your site.

Check 03 / 05

03The share test

Why it matters: broken previews cost clicks — and trust — before anyone lands on your site.

  1. Paste your URL into Slack, Discord, or LinkedIn's post composer.
  2. Look at the preview card that appears.

Did a real preview appear — your title, description, and image?

Pass ✓

Your links arrive with a working preview card.

Fail ✕

Social platforms don't run JavaScript. Every link you or your users share arrives broken.

Check 04 / 05

04The URL test

Why it matters: how your URLs are structured determines whether Google sees one page or many.

  1. Click through 3–4 pages of your site.
  2. Watch the address bar as you navigate.

Are your URLs clean paths like yoursite.com/pricing — no #, no ?page=?

Pass ✓

Every page has its own clean, crawlable URL.

Fail ✕

Google treats everything after # as one page. Your entire site may be a single URL to Google.

Check 05 / 05

05The Google reality check

Why it matters: indexing is the gate. Nothing ranks that hasn't gotten through it.

  1. Search Google for site:yourdomain.com.
  2. Compare the result count to your real page count.

Do roughly all of your pages show up, with sensible titles?

Pass ✓

Google has indexed your pages and can rank them.

Fail ✕

If Google hasn't indexed it, it cannot rank. Period.

Verdict

0/5 passed

Rank-ready. Rare.

Your foundation is solid — your battle is now keywords and content, not code. The roadmap below covers what's next.

Partially visible.

Google sees some of your site, some of the time. You're leaking traffic daily — but you're 1–2 fixes from whole. The roadmap shows the order to fix them in.

Functionally invisible.

Hard truth: your site effectively doesn't exist to Google or ChatGPT. Every fail above has a known fix, and most take under a day.

Get your fix roadmap

Enter your email and I'll send the fix for each check you failed — in the right order, with the exact prompts to paste into Lovable, Bolt, v0 or Cursor. Free, 5 short emails, unsubscribe whenever.

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